My name is Alicia Burke, and my job is amazing. I help people to live a happy and healthy life, and achieve outstanding goals.

I made the decision to become a personal trainer whilst studying my degree in Dance Performance. I took my fitness qualifications alongside my studies, and set up my own fitness classes. I had an amazing response from those that came to my classes, and I quickly fell in love with running them.

Now my fitness business has been flourishing for a number of years. During this time I have worked as a fitness instructor, a pool attendant, a dance coach and a personal trainer; and to stand out in this saturated industry you need to put the work in! That is why I am always starting new classes and ventures, and completing further training to expand my knowledge.  

I tell my clients, it's good to have a goal to work towards, and my goal in 2018 was to compete in a bodybuilding competition. I dedicated a year to train towards it, and pushed my body and mind like never before. I achieved my goal and ended up doing 4 competitions in one year, placing top 3 twice and top 5 twice; the last one being the UK Championships. Going through that experience made me such a better coach, as I had experienced being the client, following a training and nutrition plan created by my personal trainer, and feeling out of my comfort zone. All of these factors help me to engage with my clients and enable me to empathise with them so that they too can achieve their goals.

My most recent and biggest achievement is becoming a mum to my baby boy in January 2021. Parenting has been the biggest learning curve of my life, and this inspired me to do the pre and postnatal exercise course. I decided that I wanted to work specifically with new mums like me, and help them with everything that parenting throws at you... not just bodily changes. As I have been through it myself I hope that I can provide a calming and trustworthy point of contact for all expectant and new mums.